Purple Fashion | Introduction

Purple Fashion

There is so much content showcasing the colour purple in the world of fashion it is hard to know where to even start. It is such a stunning colour to wear and one that easily allows you to stand out in a crowd…for a good reason! Dashing, sassy, elegant, majestic, sophisticated, cool… just a few of words you can associate with purple.

Purple is a great colour to make a statement. The classy cocktail dress for the big party, the stunning jewellery to accessorise or the sexy lingerie to make you feel special. Of course let’s not forget the (designer) shoes! Whatever the reason, adding a splash of purple to your wardrobe can only boost your overall style points.

Purple Trends

Every December for the past 18 years, the Pantone Color Institute has forecast the shade it believes will be trending across fashion, interiors and design over the next 12 months. In 2018 a shade of purple was chosen as Colour of the Year, and it was not for the first time.

The colours certainly made the catwalks and, if you were paying attention, the high street too!


Ultra Violet
[PANTONE 18-3838]

A dramatically provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Radiant Orchid
[PANTONE 18-3224]

It is an expressive, creative and embracing purple — one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health.

Blue Iris
[PANTONE 18-3943]

Blue Iris best represents colour direction in 2008 for fashion, cosmetics and home products. As a reflection of the times, Blue Iris brings together the dependable aspect of blue, underscored by a strong, soul-searching purple cast.

Our aim is to share with you some of the trends, styles, colour combinations and fashion tips from sources across the fashion industry.

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