Purple Sport | Introduction
Colour is a powerful tool when it comes to ‘brand’ or association with a sporting team or organisation. Blue, Red, Black and White tend to be the more traditional colours however there is plenty of purple in play!
Football teams with a history of purple (away) kits include Manchester City, Real Madrid and Barcelona. Claret (on the purple spectrum) colours are worn by Aston Villa, Burnley, and West Ham.
The purple colour is a tribute to the years of the Quinta del Buitre – the name given to the core of the Real Madrid team, which dominated Spanish football in the 1980s.
In the USA, the Baltimore Ravens and Minnesota Vikings in the NFL wear purple as do the L.A. Lakers in the NBA.
And let us not forget the iconic dark green and purple associated with the Wimbledon tennis tournament.
Traditionally sportswear has tended to be neutral in colour utilising black, white (again citing Wimbledon as an example) and greys with the occasional splash of bright colour. In today’s fashion conscious world things are much different. Not only is there more of a focus on colour, sportswear or ‘activewear’ is now designed and created to be worn in or out of the gym.
This homegrown brand has now become one of the most popular fitness brands in the world and renowned for its commitment to fashionable sportswear, without compromising on performance. – Marie Claire Magazine referring to GYMSHARK
Our aim is to share with you some examples of how purple is used in the sporting world and to point you in the right direction for adding some purple to your latest sportswear collection.