Purple Technology – Introduction
It may seem an odd category as there is little in the way of technologically that appears to be influenced by the colour purple. However, most technology based items; computers / laptops, mobile phones, cameras, or electrical appliances; kettles, toasters, microwaves, are all available in purple. And our love of purple influences our decision to purchase those items in the colour!
We’re also going to include Cars & Motor Bikes in this section as you can argue they are technology based (especially as we head toward the era of driver-less vehicles!).
And if you have not seen a purple Ferrari or McLaren before… well here is one of the latter!! Who cares about the quality of engineering, the styling, the speed, the handling… !?
Branding in Technology
One of the most notable and most searched brands are Purple® Mattresses.
Why Purple? Well, why not? It is an awesome colour, and it signifies treating everyone like royalty.
The brand embodies the name, colour and meaning of purple.
Another tech. company embracing the colour purple is the TV streaming platform Roku. Purple is used throughout it’s branding, logo, website etc., on its hardware and is the background colour on its Smart TV menu.
Our aim is to share with you how the colour purple is utilised in the technology sector and the significance it has for both aesthetic and branding purposes. And if you just so happen to be looking for a purple kettle, we may just be able to point you in the right direction.
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